From “Audit Theater” to Revenue Engine: Why Your GRC Program Needs a Customer Assurance Upgrade

Governance, Risk, and Compliance (GRC) teams have fought a difficult reputation battle. In many organizations, they are seen as the “Department of No”—a necessary cost center that slows down deals with endless security questionnaires and rigid audit schedules.

But a shift is happening. Leading security teams are moving away from annual “audit theater”—where teams scramble once a year to prove they are secure—toward dynamic Customer Assurance and Continuous Control Monitoring (CCM) programs.

This isn’t just a technical upgrade; it is a cultural shift that turns compliance into a competitive advantage. 

What is a Customer Assurance & CCM Program?

At its core, a Customer Assurance program replaces the black box of security with a glass house. Instead of asking prospects to “trust us” based on a PDF from six months ago, organizations are building transparent Trust Centers. These live portals map controls to frameworks and customer commitments, allowing prospects to self-serve verified artifacts like policies, pen test summaries, and reports.When you pair this with Continuous Control Monitoring (CCM), you move from point-in-time validation to real-time proof. CCM automatically validates controls, surfaces drift, and refreshes evidence. This means your security posture is provable every single day, not just during audit season.

The Revenue Impact: GRC in the President’s Club?

The most compelling reason to modernize your program isn’t just efficiency; it’s revenue acceleration. When a GRC team leverages AI to draft accurate questionnaire answers and uses CCM to provide instant evidence, sales cycles shrink. Friction disappears.

Consider the impact: What if your security review process was so smooth that it actually helped close deals faster?

We are now seeing GRC team members winning spots at “President’s Club”—the prestigious sales achievement trips usually reserved for top account executives. This happens when security leaders can prove their work directly impacts Annual Recurring Revenue (ARR) by reducing deal lag and instilling higher buyer confidence.

Join the Conversation: GRC Engineered for Revenue Acceleration

If you want to learn how to transform your GRC function from a back-office obligation into a revenue-generating powerhouse, you cannot miss this upcoming session.

Webinar: GRC Engineered for Revenue Acceleration

Topic: How to build a Customer Assurance and Continuous Control Monitoring Program that earns customer trustIn this exclusive “Strategic CISO” conversation, you will hear directly from the team at Cribl, who have successfully operationalized these exact strategies. 

Speakers:

• Myke Lyons, CISO at Cribl
• Jon Zayicek, Customer Security Assurance Leader at Cribl
• Sravish Sridhar, CEO at TrustCloud (Host)

What You Will Learn:

• The Playbook: How Cribl’s GRC team utilized a transparent trust center to win a spot at the President’s Club.
• AI & Automation: How to use AI-assisted workflows to deflect questionnaires and cut cycle times.
• Metric That Matter: How to report executive-ready KPIs that tie customer assurance activities directly to the sales pipeline.
• Continuous Validation: Moving beyond “check-the-box” compliance to live control health and automated evidence.

When: Thursday, December 11, 2025 @ 1 PM ET / 10 AM PT

Stop treating compliance as a hurdle. Start using it to speed up the business.

Register Now to Save Your Spot